所谓世界电商看中国，中国电商看浙江，浙江电商看杭州，杭州是中国电子商务之都，全球第一大电子商务公司阿里巴巴也坐落在杭州，对电子商务人才的需求十分旺盛。
The so-called “The world’s e-commerce should be viewed from China, the Chinese e-commerce should be viewed from Zhejiang province, and Zhejiang’s e-commerce should be viewed from Hangzhou city, Hangzhou is China's e-commerce capital, and the world's largest e-commerce company Alibaba is also located in Hangzhou, and there is a strong demand for e-commerce talents.
在浙江这块商业沃土上
On this fertile commercial land in Zhejiang
学电商必将是最佳选择
E-commerce is bound to be the best choice
● 国家一流专业：电子商务
● 国家级虚拟仿真实验教学中心：电子商务虚拟仿真实验教学中心
● 国家首批互联网应用创新开放平台示范基地：新一代电子商务技术与应用网络创新平台
● 国家电子商务示范基地：西湖区电子商务产业基地
● 国家电子商务交易技术工程实验室：杭州研究院
● 国家首批一流本科课程：电商小件商品快速拣货决策虚拟仿真实验
● 中国(杭州)跨境电商学院：以我校为依托单位、与杭州钱塘新区联合共建
● 中国(杭州)跨境电商人才联盟：我校为秘书长和理事长单位
● National first-class professional: e-commerce
● National Virtual Simulation Experimental
Teaching Center: E-commerce Virtual Simulation Experimental Teaching Center
●The first batch of national Internet application
innovation open platform demonstration bases: the new generation of e-commerce technology and application network innovation platform
● National E-commerce Demonstration Base:
Xihu District E-commerce Industry Base
● National E-commerce Transaction Technology
Engineering Laboratory: Hangzhou Research Institute
● The country's first batch of first-class
undergraduate courses: virtual simulation experiment of fast picking decision for small items in e-commerce
● China (Hangzhou) Cross-Border E-Commerce
College: jointly established with Hangzhou Qiantang New District
● China (Hangzhou) Cross-border E-commerce
Talent Alliance: the secretary-general and director-general organization
我校电子商务专业是国家一流专业，是经济学、管理学和工学（信息技术为主）融合的复合型综合性学科。电子商务作为中国现代服务业中的重要产业，有“朝阳产业、绿色产业”之称。随着电子商务在各行业的快速扩张，电子商务行业专业人才相当稀缺。
The e-commerce major is National first-class major.It is a composite comprehensive discipline integrating economics, management and engineering (mainly information technology). As an important industry in China's modern service industry, e-commerce is known as sunrise industry, green industry. With the rapid expansion of e-commerce in various industries, professionals in the e-commerce industry are quite scarce.
本专业旨在培养富有现代商务视野、国际经济视角，掌握现代管理学和经济学理论基础、电子商务理论和实务知识、信息科学理论和技术方法，具有良好的电子商务实务操作能力、信息技术应用能力、沟通协调能力的复合型高级人才。专业强调理论与实践相结合，尤其注重学生分析和解决电子商务实际问题能力的培养，强调学生的创新思维与创业能力。
This major aims to cultivate compound senior talents with good e-commerce practical operation ability and information technology application ability, communication and coordination ability, as well as a modern business perspective, an international economic perspective, and mastering the theoretical foundations of modern management and economics, e-commerce theory and practical knowledge, information science theories and technical methods. The major emphasizes the combination of theory and practice, especially the cultivation of students' ability to analyze and solve practical problems in e-commerce, and emphasize students' innovative thinking and entrepreneurial ability.
电子商务专业培养方向上分“电子商务运营管理”、“电子商务技术开发”、“跨境电商”三个方向，主修课程包括电子商务运营管理、跨境电子商务、跨境物流、新媒体营销、移动电子商务、电子商务安全技术、互联网金融与支付、互联网产品设计、商务数据分析与可视化、移动终端软件开发等。
The e-commerce professional training direction is divided into three directions: e-commerce operation management, e-commerce technology development, and cross-border e-commerce. Major courses include E-commerce Operation Management, Cross-border E-commerce, Cross-border Logistics, New Media Marketing, Mobile E-commerce, E-commerce Security Technology, Internet Finance and Payment, Internet Product Design, Business Data Analysis and Visualization, Mobile Terminal Software Development, etc.
管理工程与电子商务学院电子商务专业共有专职教师17人，其中教授4人、副教授12人、具有博士学位教师13人、企业兼职教师13人。包括香港理工大学商学院院长、长江学者讲座教授郑大昭教授；国家有突出贡献专家、南京大学工程管理学院盛昭瀚教授；厦门大学数据挖掘研究中心主任朱建平教授；IEEE院士、密苏里大学的Sajal K. Das教授。
E-commerce faculty in the School of Management and E-Business (SME) has 17 full-time teachers, including 4 professors, 12 associate professors, 13 teachers with doctoral degrees, and 13 part-time corporate teachers, including Professor Zheng Dazhao, Dean of Business School of Hong Kong Polytechnic University and Chair Professor of Yangtze River Scholars; Professor Sheng Zhaohan, National Outstanding Contribution Expert, School of Engineering Management, Nanjing University; Professor Zhu Jianping, Director of Xiamen University Data Mining Research Center; Professor Sajal K. Das., IEEE Academician, Professor of University of Missouri.
阿里巴巴创始人之一，蚂蚁金融服务集团CEO彭蕾、浙江物产集团前董事长胡江潮、信雅达系统工程有限公司副总裁魏致善等40多名企业中层以上管理人员和技术专家受聘为企业实务导师。
More than 40 middle-level and above management personnel and technical experts were hired as corporate practices tutor, including Peng Lei, one of the founders of Alibaba, CEO of Ant Financial Services Group; Hu Jiangchao, former Chairman of Zhejiang Materials Industry Group Corporation; Wei Zhishan, Vice President of Sunyard Systems Engineering Co., Ltd., etc..
本专业实践课程体系包括三个层次、四平台、五结合。实践授课方式灵活，与政府、学校、企业、园区多方协同合作，联合搭建有教学实验、科研实践、企业实习、园区实战、开放协作、成果转化六大平台，营造形成了“立体、互补、互动、真实、共享、开放”的教学环境。安排有大型电子商务运营的一线实务精英课堂、校企共建课堂、专题讲座、运营实战、创业教育等实战课程。
The professional practice curriculum system includes three levels, four platforms, and five combinations. The practice teaching method is flexible, and it cooperates with the government, schools, enterprises, and parks to jointly build six platforms including teaching experiment, scientific research practice, enterprise internship, park practice, open collaboration, and achievement transformation, creating a three-dimensional, complementary, interactive, real, shared and open teaching environment. Large-scale e-commerce operations first-line practical elite classes, school-enterprise co-construction classes, special lectures, practical operations, entrepreneurship education and other practical courses are arranged.
依托国家电子商务虚拟仿真实验教学中心，拥有20余个实践教学平台（软件），开设有电子商务运营管理、电子商务物流管理、电子商务系统开发、电子商务创新实践四大实验课程群，学生在这里可以进行电子商务大宗交易、移动电子商务、跨境电商商务、电子商务VR购物等180 多个实验，实验平台共享全国10多个高校，每年惠及3000余名学生，年实验人时数近 4 万学时。
Relying on the National E-commerce Virtual Simulation Experimental Teaching Center, it has more than 20 practical teaching platforms (software), and has four experimental courses of e-commerce operation management, e-commerce logistics management, e-commerce system development, and e-commerce innovation practice. Students can do more than 180 experiments here, such as large e-commerce transactions, mobile e-commerce, cross-border e-commerce, e-commerce VR shopping, etc. The experimental platform is shared with more than 10 universities across the country, benefiting more than 3,000 students each year, and the number of experimental class-hours is nearly 40,000 hours.
国家电子商务虚拟仿真实验教学中心坐落在浙江工商大学文科实验楼5楼，包括电子商务平台开发实验室、电子商务运营实验室、跨境电商实验室、VR体验区、休闲区等功能区。校外实训基地有国家级高新企业孵化器、义乌商城集团、中国电商第一村、江西赣州市招商局、杭州悠可化妆品有限公司。
The National E-commerce Virtual Simulation Experimental Teaching Center is located on the 5th floor of the Humanities Laboratory Building of ZJSU. It includes functional areas such as e-commerce platform development laboratory, e-commerce operation laboratory, cross-border e-commerce laboratory, VR experience area, and leisure area. The off-campus training bases include the national high-tech business incubator, Yiwu Mall Group, the First Village of China E-commerce, Jiangxi Ganzhou Investment Promotion Bureau, and Hangzhou UCO Cosmetics Co., Ltd.
根据以前就业数据，我校电子商务专业本科毕业生有较多优秀学生在阿里巴巴、腾讯、网易、悠可等大型电子商务公司就业。我校电子商务专业本科毕业生主要从事三个大类就业方向。
According to previous employment data, many of our university's e-commerce undergraduates majored in e-commerce graduates have many outstanding students employed in large e-commerce companies such as Alibaba, Tencent, NetEase, and UCO. Undergraduates majoring in e-commerce in our school are mainly engaged in three major employment directions.
1. 技术类 Technology type：
a.电子商务平台设计（代表性岗位：网站策划/编辑人员）：主要从事电子商务平台规划、网络编程、电子商务平台安全设计等工作。
b.电子商务网站设计（代表性岗位：网站设计/开发人员）：主要从事电子商务网页设计、数据库建设、程序设计、站点管理与技术维护等工作。
c.电子商务平台美术设计（代表性岗位：网站美工人员）：主要从事平台颜色处理、文字处理、图像处理、视频处理等工作。
a. E-commerce platform design
（representative position: website planner/editor): Mainly engaged in e-commerce platform planning, network programming, and e-commerce platform security design.
b. E-commerce website design
(representative position: website design/developer): Mainly engaged in e-commerce web design, database construction, program design, site management and technical maintenance.
c. E-commerce platform art design
(representative position: website artist): mainly engaged in platform color processing, word processing, image processing, video processing, etc.
2.商务类 Business type：
a.企业网络营销业务（代表性岗位：网络营销人员）：主要是利用网站为企业开拓网上业务、网络品牌管理、客户服务等工作。
b.网上国际贸易（代表性岗位：外贸电子商务人员）：利用网络平台开发国际市场，进行国际贸易。
c.新型网络服务商的内容服务（代表性岗位：网站运营人员/主管）：频道规划、信息管理、频道推广、客户管理等。
d.电子商务支持系统的推广（代表性岗位：网站推广人员）：负责销售电子商务系统和提供电子商务支持服务、客户管理等。
e.电子商务创业：借助电子商务这个平台，利用虚拟市场提供产品和服务，又可以直接为虚拟市场提供服务。
a. Enterprise network marketing business
(representative position: network marketing staff): mainly use the website to develop online business, network brand management, customer service, etc. for the enterprise.
b. Online international trade
(representative position: foreign trade e-commerce personnel): use the network platform to develop international markets and conduct international trade.
c. Content services of new network service providers
(representative positions: website operators/supervisors): channel planning, information management, channel promotion, customer management, etc.
d. Promotion of e-commerce support system
(representative position: website promoter): responsible for selling e-commerce system and providing e-commerce support services, customer management, etc.
e. E-commerce entrepreneurship: With the help of e-commerce platform, the virtual market can be used to provide products and services, and the virtual market can be directly provided with services.
3.综合管理类 Comprehensive management type：
a.电子商务平台综合管理（代表性岗位：电子商务项目经理）：这类人才要求既对计算机、网络和社会经济都有深刻的认识，而且又具备项目管理能力。
b.企业电子商务综合管理（代表性岗位：电子商务部门经理）：主要从事企业电子商务整体规划、建设、运营和管理等工作。
a. Comprehensive management of e-commerce platform (representative position: e-commerce project manager): This type of talent requires both a deep understanding of computers, networks and social economy, and project management capabilities.
b. Comprehensive management of enterprise e-commerce (representative position: e-commerce department manager): Mainly engaged in the overall planning, construction, operation and management of enterprise e-commerce.
中国政府奖学金 CSC
免学费住宿费（双人间），2500元每月生活补贴
Free tuition fee and accommodation fee (double room), 2500 RMB monthly allowance
浙江省政府来华留学生奖学金 Zhejiang Provincial Government Scholarship
20000元/年
20000 RMB/Year
浙江工商大学奖学金 Zhejiang Gongshang University Scholarship
一等奖学金：18000元/年
二等奖学金：12600元/年
三等奖学金：7200元/年
First prize：18000RMB/Year
Second prize：12600RMB/Year
Third prize：7200RMB/Year
管理工程与电子商务学院奖学金 School of Management and E-Business Scholarship
全额奖学金：18000元/年
半额奖学金：9000元/年
Full scholarship：18000RMB/Year
Half scholarship：9000RMB/Year
你还犹豫什么呢
所谓“少壮不电商、老大徒悲伤”
来浙江工商大学电子商务专业吧
我们在这里等你
Why are you hesitating
The so-called Don’t do e-commerce when you are young, regret and sad when you are old
Come to Zhejiang Gongshang University
Come to study e-commerce
We are here waiting for you
如何申请 How to apply
方法1(Way1):
在线申请(Apply online)
https://hzic.at0086.cn/StuApplication/Login.aspx
方法2(Way2):
扫描图中二维码提交申请(Scan QR code)
更多申请细节及奖学金信息请参见浙江工商大学国际教育学院官网：http://sie.zjgsu.edu.cn/
For more details on application and scholarship, Please refer to the official website of College of International Education of Zhejiang Gongshang University：http://sie.zjgsu.edu.cn/en/
审核流程 Flowchart of Application Review
费用预估 Approximate Costs
联系方式 Contact us
地址：浙江省杭州市下沙高教园区学正街18号浙江工商大学国际教育学院517办公室
Address: Office 517, Admission Office, College of International Education, Zhejiang Gongshang University (Xiasha Campus )
邮箱Email: admissionzjsu@163.com
电话Tel: +86-571-28008687 ; +86-571-28008689
+86-571-28008685 ; +86-571-28008677
网站Website: http://sie.zjgsu.edu.cn/
重要提醒 Important Reminders
本招生简章由浙江工商大学国际教育学院招生办公室负责解释。
This enrollment guide is explained by the Admissions Office, College of International Education, Zhejiang Gongshang University. The English version of these Guidelines is provided for reference and as a general guide ONLY. In case of any discrepancy between the English and Chinese versions, the Chinese version shall prevail
浙江工商大学国际教育学院是本校负责国际学生招生的唯一机构，所有录取通知书由本学院发出为准，请警惕诈骗信息。
The Admission Office, College of International Education, Zhejiang Gongshang University is the only institution in charge of admissions. Please be aware of fraudulent information.
