国际商务
International Business (Undergraduate Program)
School of Business Administration, Zhejiang Gongshang University
一、专业优势 Professional advantages
培养面向数字经济的国际一流“PEAK”型国际商务管理人才，即具有良好商务实战素养（Practice）、广阔全球战略视野（Envision）、卓越商务分析能力（Analysis）、敏锐洞察商业机会（Keenness）的数字型、实战型、复合型人才。
●一流的学科：
拥有工商管理博士点和博士后流动站，中国排名26位（2020年），拥有两个国家双万专业；
●一流的师资：
拥有28名教师，其中教授10人，副教授10人，全部拥有博士学位以及海外留学经历；
●一流的课程：
《组织行为学》、《人力资源管理》等课程为教育部来华留学生示范课程；
●一流的实践：
《商业运营与模拟》是中国最早采用芬兰CESIM 系统的高校；“案例精英赛”注重整合实践能力；拥有一批优秀的企业实践基地；
●一流的活动：
品牌国际志愿者活动--“丝路心语爱心桥”荣获2020年全国文化和旅游部志愿服务项目“一等奖”（2020）；
To cultivate the international first-class PEAK international business management talents for digital economy, that is the compound talents with Practice, Envision, Analysis and Keenness.
●First Class Disciplines:
SBA has business administration doctoral program and postdoctoral station, ranking 26th in China (in 2020);
●First Class Teachers:
SBA has 28 teachers, including 10 professors and 10 associate professors, all of whom have doctoral degrees and overseas study experience;
●First Class Courses:
Organizational Behavior, Human Resource Management and other courses are the model courses for international students from the Ministry of Education;
●First Class Practice:
Business Operation and Simulation is the first university in China to adopt the Finnish cesim system; case elite competition focuses on the integration of practical ability; it has a number of excellent enterprise practice bases; it is the first university in China to adopt the CESIM system of Finland;
●First Class Activities:
Brand International Volunteer Activities—Silk Road and Love Bridge won the Ministry of Culture and Tourism first prize (2020);
二、学院概览 School Overview
本学科1990年获企业管理学硕士点，2003年获企业管理学博士点，2009年获批工商管理博士后流动站，2011年获一级学科博士点；2017年成为浙江省唯一重点建设的工商管理优势特色学科，并成为中国人民大学商学院战略共建学科；2019年工商管理、市场营销等2个专业入选国家一流专业建设计划。
The Business School of Zhejiang Gongshang University launched Master’s programs in Management in 1990, Doctorate programs in Management in 2003, postdoctoral research station on Business Administration in 2009, and Doctoral programs in Business Administration in 2011. It became a leading school with key programs in Business Administration in Zhejiang Province, and partnered with the Business School of Renmin University of China in 2017. The School had three majors selected as the National First-class Programs Development Plan in 2019, namely Business Administration, Marketing, and Accounting.
三、学院目标及优势 School Goals and Advantages
以“扎根本土实践、助力民营经济、贡献管理智慧、培养商科精英”为宗旨，形成了组织行为与领导力、公司治理与数字化转型等学科方向。近5年获国家重大、重点项目8项，国家级科研项目56项，省部级项目130余项；发表UTD24、FT50、ABS四星、《管理世界》论文数十篇，CSSCI论文300余篇。获得国家教学成果二等奖、浙江省教学成果一等奖等荣誉8项。
立足商科优势，贡献民营经济。发挥智库功能，近5年获得李克强、汪洋等国家及省部级领导肯定性批示100余份；强化产研融合，参与制定10余个国家及省级行业标准，持续引领行业发展；凝练管理智慧，累计开发26篇全国百优案例，位列全国高校第九、财经类高校首位，举办“中国企业管理案例与质性研究论坛”等重要会议20余场；主办CSSCI来源期刊《商业经济与管理》，服务高水平管理研究发表。
旨在培养“具备全球视野、传承浙商精神、富有创新能力、勇担社会责任的卓越商科人才”。先后培养出孙冶方奖获得者王俊豪教授，长江学者特聘教授陆正飞、陈信元、陈冬华等知名学者，以及阿里巴巴资深副总裁彭蕾、淘宝网创始总裁孙彤宇等商界精英。学科生源充足，研究生报录比 6.28:1，本硕博平均就业率达96.69%。连续8年获评“ACCA中国卓越教育机构”。
贯彻落实习近平总书记对浙江工商大学“在全国有位置、在全省很重要”的重要指示精神，认真推进与中国人民大学商学院的战略合作，努力建成一流学科。2020年工商管理学科在软科最好学科排名第26位，连续3年稳居前10%。
聘任国际工业与组织心理学会（SIOP）主席为海外院长，浙江大学文科资深教授王重鸣为名誉院长，中国人民大学商学院院长毛基业为学科发展顾问。聘请杨海滨、李维安、王永贵、高闯、华中生、刘军、施俊琦等国内外知名学者担任兼职教授或研究生导师，共同推动学科发展。在JOM、JAP、I & M等国际知名期刊发表一系列高水平学术成果。与佛罗里达大学、多伦多大学等数十所世界知名大学建立合作交流关系。
The School aims to fulfill the goals such as taking root in Zhejiang’s business practice, helping the private economy, contributing to management wisdom, and cultivating business elites. It has formed five academic, namely Organizational Behavior and Leadership, Strategy and Corporate Governance, Marketing, Information System, Accounting, and Tourism Management. In the past five years, the School has undertaken eight national-level key projects, 56 national scientific-research projects, and more than 130 provincial and ministerial projects, with total funding of 30 million RMB. Its faculty members have published dozens of papers in UTD24 Journals, FT50 Journal as well as 300 papers listed in the Chinese Social Sciences Citation Index (CSSCI). The School has made great teaching achievements eight times, such as 2nd place in the National Teaching Competition and 1st place in the Teaching Achievement Competition in Zhejiang Province.
The School has contributed significantly to the private economy by providing students with a strong foundation in business. Its participation in thinktanks has gained national attention, attracting more than 100 positive comments in the past five years from PM Keqiang Li (Premier of State Council of the PRC), and other national and provincial leaders. To strengthen the integration of industry and research, the School has participated in the formulation of more than 10 national and provincial industry standards, and has directly served more than 100 enterprises through management consulting.
The School has developed 26 cases list in China Management Case-Sharing Center (CMCC), ranking 9th in universities nationwide. It has hosted more than 20 major academic conferences, including the “Forum On Case-Based And Qualitative Research In Business Administration In China.” To promote the publication of high-level research on management, the School has also sponsored a CSSCI source journal, Journal of Business Economics (Chinese).
The president of International Society for industrial and Organizational Psychology (SIOP) is appointed as SBA Overseas Dean; Wang Chongming, senior professor of liberal arts of Zhejiang University, as SBA Honorary Dean, and Mao Jiye, Dean of Business School of Renmin University of China, as Discipline Development Consultant. Yang Haibin, Li Wei'an, Wang Yonggui, Gao Chuang, Hua Zhongsheng, Liu Jun, Shi Junqi and other well-known scholars are employed as part-time professors or graduate tutors to jointly promote the development of the discipline. Published a series of high-level academic achievements in JOM, Jap, I & M and other international well-known journals. We have established cooperation and exchange relations with dozens of world-famous universities such as the University of Florida and the University of Toronto.
四、主要课程 Main Courses
●必修课程：
综合汉语、商务汉语、中国大纲、办公软件高级应用
●必修专业课程：
管理学原理、经济学、会计学、财务管理、市场营销
●专业核心课程：
组织行为学、人力资源管理、国际市场分析、战略管理、国际营销、商业模拟
●选修专业课程：
国际商务礼仪、商务谈判、电子商务、品牌形象战略、项目管理、国际结算、国际金融、国际投资、客户关系管理、跨文化沟通、网络营销、外包管理、中国文化和商业礼仪、中国公司治理、中国消费者行为。
●社会实践:
社会实习包括企业访问和调查、基于调查的报告或论文、案例分析、专业培训和毕业论文。
●学习年限:
通常为四年，最少学习年限三年，最多学习年限六年。
●毕业生学位:
任何培养要求合格的国际生都将获得国际商务管理学士学位。
●Skill Courses:
Comprehensive Chinese, Business Chinese, Outline of China, and Advanced Application of Office Software.
●Compulsory Courses:
Principles of Management, Economics, Accounting, Financial Management, and Marketing.
●Core Courses:
Organizational Behavior, Human Resource Management, International Market Analysis, Strategic Management, International Marketing, Business Simulation.
●Elective Courses:
International Business Etiquette, Business Negotiation, E-commerce, Brand and Image Strategies, Project Management, International Settlement, International Finance, International Investment, Customer Relationship Management, Cross-cultural Communication, Network Marketing, Outsourcing Management, Chinese Culture and Business Etiquette, Corporate Governance in China , Chinese Consumer Behavior.
●Main Social Practicum:
Social Practicum includes enterprise visits and surveys, reports or theses based on such surveys,Case analysis, professional training, and a graduation thesis.
●Length of Curriculum:
The length of curriculum is normally four years with a minimum of three years and a maximum of six years.
●Degree for Graduates:
Any qualified student will be granted a Bachelor Degree of Management in International Business.
五、优秀师资 Excellent Teachers
金杨华，博士、教授、博士生导师，现任浙江工商大学副校长、组织行为与创业管理研究院院长，浙江省社科联“之江青年”浙江发展研究中心-创新创业研究中心主任，浙江省行为科学学会副会长，研究方向组织行为与人力资源管理。
Jin Yanghua, Ph.D., Professor and Doctoral Supervisor, Vice president of Zhejiang Gongshang University, Dean of Institute of Organizational Behavior and Entrepreneurship Management, Director of Zhejiang Development Research Center Innovation and Entrepreneurship Research Center of Zhijiang Youth of Zhejiang Federation of Social Sciences, Vice president of Zhejiang Behavioral Science Association, Research Direction is Organizational Behavior and Human Resource Management.
金杨华 Jin Yanghua
俞荣建，博士、教授、博士生导师，工商管理学院副院长，全球价值链研究中心主任，国际商务专业负责人。浙江省高校中青年学科带头人，浙江省“之江青年”社科学者，研究方向为全球创新价值链创新。
Yu Rongjian, Ph.D., Professor and Doctoral Supervisor, Vice Dean of School of Business Administration, Director of Global Value Chain Research Center and Head of International Business. Social Science Scholar of Zhijiang Youth in Zhejiang Province. Research Direction is Global Innovation Value Chain Innovation.
俞荣建 Yu Rongjian
吴波，博士，教授，博士生导师，浙江工商大学工商管理学院副院长，浙江省重点专业智库浙商研究院执行负责人，浙江省中青年学术带头人，研究领域为企业国际化、企业区位战略。
Wu Bo, Ph.D., Professor, Doctoral Supervisor, Vice Dean of School of Business Administration , Executive Director of Zhejiang Business Research Institute, Research Direction is Enterprise Internationalization and Enterprise Location Strategy.
吴波 Wu Bo
孙元，博士、教授、博士生导师，浙江工商大学工商管理学院副院长、浙江工商大学企业数智化与商务分析研究中心主任、中国信息经济学会常务理事、信息系统协会中国分会（CNAIS）理事，浙江省首批“万人计划”青年拔尖人才，研究方向为企业数智化发展。
Sun Yuan, Ph.D., Professor and Doctoral Supervisor, Vice Dean of School of Business Administration, Director of Research Center for Enterprise Number Intelligence and Business Analysis , Executive Director of China Society for Information Economy, Director of China Information Systems Association (CNAIS), and one of the first batch of top-notch young talents of ten thousand talents plan in Zhejiang Province, is engaged in the research of Enterprise Number Intelligence Development.
孙元 Sun Yuan
曲亮，博士、教授，博士生导师，工商管理学院副院长，浙江省中青年学科带头人，西安交通大学应用经济学博士后，南开大学中国公司治理研究院博士后，研究方向为公司治理与企业发展战略。
Qu Liang, Ph.D., Professor, Doctoral Supervisor, Vice Dean of School of Business Administration, postdoctoral candidate in Applied Economics of Xi'an Jiaotong University, and postdoctoral candidate in China Institute of Corporate Governance of Nankai University. Research Direction is Corporate Governance and Enterprise Development Strategy.
曲亮 Qu Liang
王晓辰，博士、教授、博士生导师，浙江省“新世纪151人才”第三层次重点资助人选、浙江省之江青年社科学者，研究领域为组织行为与商业伦理决策。
Wang Xiaochen, Ph.D., Professor and Doctoral Supervisor, is the third level key funding candidate of new century 151 talents in Zhejiang Province, and the Young Social Science Scholar in Zhejiang Province. Research Direction is Organizational bBehavior and Business Ethics Decision-Making.
王晓辰 Wang Xiaochen
朱玥，博士、教授，硕士生导师。入选浙江高校院士结对青年英才计划，现为之江青年社科学者组织行为与创业管理研究院副院长、组织与创业研究所副所长，国家自然科学基金委通讯评议专家，国际SSCI期刊《International Journal of Human Resource Management》审稿专家，研究方向为组织与团队力。
Zhu Yue, Doctor, Professor, Master Supervisor. Vice Dean of Zhijiang Institute of Organizational Behavior and Entrepreneurship Management,Deputy Director of Institute of Organization and Entrepreneurship, Communication Expert of National Natural Science Foundation of China, and Peer Reviewer of International Journal of Human Resource Management, Research Direction is Organization and Teamwork.
朱玥 Zhu Yue
肖迪，博士、教授，硕士生导师。现为国际商务管理系主任浙江省“新世纪151人才工程”第三层次培养人员，获得“之江青年社科学者”行动计划资助，研究方向为供应链与运营管理。
Di Xiao, Doctor, Professor, Master Supervisor. Director of the Department of International Business Management, the third level training personnel of the New Century 151 Talent Project in Zhejiang Province, and has been funded by the Zhijiang Young Social Science Scholars action plan, Research Direction is Supply Chain and Operation Management.
肖迪 Xiao Di
胡玮玮 Hu Weiwei，博士、教授，硕士生导师。现任浙江工商大学工商管理学院国际商务系副主任，研究方向为人力资源管理与知识管理。
Hu Weiwei, Ph.D., Professor, Master Supervisor. the Deputy Director of the Department of International Business of School of Business Administration, Research Direction is Human Resource Management and Knowledge Management.
胡玮玮 Hu Weiwei
六、优秀毕业生 Outstanding Graduate
Chitimbe Ralph 2013秋
国际商务专业
International Business
International business has always been my ultimate goal and a desire to master new concepts and techniques has influenced my choice to involve business, computing and business as my degree. I enrolled in Gongshang University in 2013 Fall, where I embarked on a journey to peruse the fundamentals of my career. A combined degree in both international business and Management provided me the skills and knowledge to fulfil my long-term ambition of managing a business in the international scenario.
Now I have started my own company called Hangzhou Natworth International Trading Company, which is an import and export trading company.
I am so grateful for the opportunities that have been given to me, and I do not regret the choices I have made in my life through those opportunities. I have lived a very unique and special life, learning a vast number of lessons along the way at Gongshang University student life, I have been in China which has helped me, exposing me to new cultures and have adapted in a way that was accepted by those cultures. that taught me the importance of enthusiasm and positive reinforcement. Due to the opportunities given to me, and the lessons I have learned throughout my life, I am confident to say that I am well-adapted and prepared to succeed and achieve in my life ahead in China.
国际商务一直是我的最终目标，对掌握新概念和新技术的渴望影响了我学业生涯选择将国际商务作为我来华留学的专业。2013年秋天，我有缘选择来浙江工商大学学习，在那里我开始了一段探索我职业生涯的旅程。国际商务和管理的综合学位为我提供了技能和知识，以实现我在国际环境下管理企业的长期抱负。在浙江工商大学学习期间有幸获得奖学金，也有机会学习不同的课程以及不同的实践课程，了解中国和世界其他地区的商业活动。这和我从非洲知道的完全不同。在工商大学学习以来，我对商业的兴趣和参与度都有了很大的提高。我有幸参观了杭州知名企业，其中之一就是娃哈哈。我也是2014-2015年Enactus团队的一员，在那里我学到了实用的领导技能和团队管理。我创立了我自己的公司叫杭州纳特沃斯国际贸易公司，这是一个进出口贸易公司。选择来华留学，我过着一种非常独特和特别的生活，在浙江工商大学的学习生活中使我接触到了新的文化，这让我懂得了热情和积极强化的重要性。我有信心地说，我已经很好地适应并准备好在未来的中国生活中取得成就。
七、优秀在校学生 Outstanding Student
Azizi Kamyab 2016级
国际商务专业
International Business
I majored in international business in the school of Business Administration, I participated in the Zhejiang Internet+ innovation and entrepreneurship competition. Under the guidance of our teachers, we visited Alibaba and other Internet enterprises. I also participated in the live e-commerce broadcast of Serving Zhejiang, global e-commerce and learned a lot about e-commerce. Studying in the Zhejiang Gongshang University, we have rich extracurricular life. We will go to the global commodity market in Yiwu city with our teachers. During my study, I learned about the real development of international trade. I believe that I will bring these economic development models to my country Iran, and contribute to the development of our country's economy after graduation.
我在工商管理学院主修的是国际商务专业，在华留学期间我参加了浙江省互联网+创新创业大赛。在老师的指导下，我们有幸参观了阿里巴巴等互联网企业。我还参加了“服务浙江，全球电子商务”的电子商务直播，这使得我们对电子商务有了很多了解。在浙江工商大学学习，我们有丰富的课外生活。在学习期间，我们和老师一起去全球小商品市场义乌参观，了解中国国际贸易的真实发展。我相信，我一定会把这些经济发展模式带到我国伊朗，为毕业后回国对伊朗的经济发展做出贡献。
如何申请 How to apply
方法1(Way1):
在线申请(Apply online)
https://hzic.at0086.cn/StuApplication/Login.aspx
方法2(Way2):
扫描图中二维码提交申请(Scan QR code)
更多申请细节及奖学金信息请参见浙江工商大学国际教育学院官网：http://sie.zjgsu.edu.cn/
For more details on application and scholarship, Please refer to the official website of College of International Education of Zhejiang Gongshang University：http://sie.zjgsu.edu.cn/en/
审核流程 Flowchart of Application Review
费用预估 Approximate Costs
联系方式 Contact us
地址：浙江省杭州市下沙高教园区学正街18号浙江工商大学国际教育学院517办公室
Address: Office 517, Admission Office, College of International Education, Zhejiang Gongshang University (Xiasha Campus )
邮箱Email: admissionzjsu@163.com
电话Tel: +86-571-28008687 ; +86-571-28008689
+86-571-28008685 ; +86-571-28008677
网站Website: http://sie.zjgsu.edu.cn/
重要提醒 Important Reminders
本招生简章由浙江工商大学国际教育学院招生办公室负责解释。
This enrollment guide is explained by the Admissions Office, College of International Education, Zhejiang Gongshang University. The English version of these Guidelines is provided for reference and as a general guide ONLY. In case of any discrepancy between the English and Chinese versions, the Chinese version shall prevail
浙江工商大学国际教育学院是本校负责国际学生招生的唯一机构，所有录取通知书由本学院发出为准，请警惕诈骗信息。
The Admission Office, College of International Education, Zhejiang Gongshang University is the only institution in charge of admissions. Please be aware of fraudulent information.
