浙江工商大学重点专业推介——工商管理（博士)

Business Administration

（Doctroal Program）

本学科1990年获企业管理学硕士点，2003年获企业管理学博士点，2009年获批工商管理博士后流动站，2011年获一级学科博士点；2017年成为浙江省唯一重点建设的工商管理优势特色学科，并成为中国人民大学商学院战略共建学科；工商管理、市场营销、人力资源管理专业入选国家一流专业建设计划。

Business Administration

The Business School of Zhejiang Gongshang University launched Master’s programs in Management in 1990, Doctorate programs in Management in 2003, postdoctoral research station on Business Administration in 2009, and Doctoral programs in Business Administration in 2011. It became a leading school with key programs in Business Administration in Zhejiang Province, and partnered with the Business School of Renmin University of China in 2017. The School had three majors selected as the National First-class Programs Development Plan in 2019, namely Business Administration and Marketing，HRM.

      以“扎根本土实践、助力民营经济、贡献管理智慧、培养商科精英”为宗旨，形成了组织行为与领导力、公司治理与数字化转型等学科方向。

      近5年获国家重大、重点项目8项，国家级科研项目56项，省部级项目130余项；发表UTD24、FT50、ABS四星、《管理世界》论文数十篇，CSSCI论文300余篇。获得国家教学成果二等奖、浙江省教学成果一等奖等荣誉8项。

      立足商科优势，贡献民营经济，发挥智库功能。近5年获得李克强、汪洋等国家及省部级领导肯定性批示100余份；强化产研融合，参与制定10余个国家及省级行业标准，持续引领行业发展；凝练管理智慧，累计开发26篇全国百优案例，位列全国高校第九、财经类高校首位，举办“中国企业管理案例与质性研究论坛”等重要会议20余场；主办CSSCI来源期刊《商业经济与管理》，服务高水平管理研究发表。

      旨在培养“具备全球视野、传承浙商精神、富有创新能力、勇担社会责任的卓越商科人才”。先后培养出孙冶方奖获得者王俊豪教授，长江学者特聘教授陆正飞、陈信元、陈冬华等知名学者，以及阿里巴巴资深副总裁彭蕾、淘宝网创始总裁孙彤宇等商界精英。学科生源充足，研究生报录比 6.28:1，本硕博平均就业率达96.69%。连续8年获评“ACCA中国卓越教育机构”。

      贯彻落实习近平总书记对浙江工商大学“在全国有位置、在全省很重要”的重要指示精神，认真推进与中国人民大学商学院的战略合作，努力建成一流学科。2020年工商管理学科在软科最好学科排名第26位，连续3年稳居前10%。

      聘任国际工业与组织心理学会（SIOP）主席为海外院长，浙江大学文科资深教授王重鸣为名誉院长，中国人民大学商学院院长毛基业为学科发展顾问。聘请杨海滨、李维安、王永贵、高闯、华中生、刘军、施俊琦等国内外知名学者担任兼职教授或研究生导师，共同推动学科发展。在JOM、JAP、I & M等国际知名期刊发表一系列高水平学术成果。与佛罗里达大学、多伦多大学等数十所世界知名大学建立合作交流关系。

The School aims to fulfill the goals such as taking root in Zhejiang’s business practice, helping the private economy, contributing to management wisdom, and cultivating business elites. It has formed five academic, namely Organizational Behavior and Leadership, Strategy and Corporate Governance, Marketing, Information System, Accounting, and Tourism Management. In the past five years, the School has undertaken eight national-level key projects, 56 national scientific-research projects, and more than 130 provincial and ministerial projects, with total funding of 30 million RMB. Its faculty members have published dozens of papers in UTD24 Journals, FT50 Journal as well as 300 papers listed in the Chinese Social Sciences Citation Index (CSSCI). The School has made great teaching achievements eight times, such as 2nd place in the National Teaching Competition and 1st place in the Teaching Achievement Competition in Zhejiang Province.

The School has contributed significantly to the private economy by providing students with a strong foundation in business. Its participation in thinktanks has gained national attention, attracting more than 100 positive comments in the past five years from PM Keqiang Li (Premier of State Council of the PRC), and other national and provincial leaders. To strengthen the integration of industry and research, the School has participated in the formulation of more than 10 national and provincial industry standards, and has directly served more than 100 enterprises through management consulting.

The School has developed 26 cases list in China Management Case-Sharing Center (CMCC), ranking 9th in universities nationwide. It has hosted more than 20 major academic conferences, including the “Forum On Case-Based And Qualitative Research In Business Administration In China.” To promote the publication of high-level research on management, the School has also sponsored a CSSCI source journal, Journal of Business Economics (Chinese).

The president of International Society for industrial and Organizational Psychology (SIOP) is appointed as SBA Overseas Dean; Wang Chongming, senior professor of liberal arts of Zhejiang University, as SBA Honorary Dean, and Mao Jiye, Dean of Business School of Renmin University of China, as Discipline Development Consultant. Yang Haibin, Li Wei'an, Wang Yonggui, Gao Chuang, huazhongsheng, Liu Jun, Shi Junqi and other well-known scholars are employed as part-time professors or graduate tutors to jointly promote the development of the discipline. Published a series of high-level academic achievements in JOM, Jap, I & M and other international well-known journals. We have established cooperation and exchange relations with dozens of world-famous universities such as the University of Florida and the University of Toronto.

（一）培养目标  Doctoral Program Objectives

1. 在工商管理学科内掌握坚实宽广的基础理论和系统深入的专门知识，了解本学科专业的前沿动态，能运用计量、统计、博弈论等分析方法进行管理问题的分析和研究，并要初步具有主持较大型科研、技术开发项目，探索国家经济和社会发展问题的能力。

2. 具有独立从事科研、教学和专项管理工作的能力，能够了解本学科及其研究方向范围内的学术成果和发展趋势，具有较强的写作能力、人际交往能力和国际学术交流能力，具有较强的计算机应用能力，能够熟练掌握外语，顺利阅读本专业的外文资料。

3. 具有健康的体魄和良好的心理素质，以及较强的开拓创新精神。

1. Master basic theories and professional knowledge in the discipline of Business Administration, understand the frontier trends of this discipline and specialty, analyze and study management problems by using analytical methods such as metrology, statistics and game theory, and have the initial ability to preside over large-scale scientific research and technology development projects and explore national economic and social development issues.

2. Have the ability to independently engage in scientific research, teaching and special management work, be able to understand the academic achievements and development trends within the scope of this discipline and its research direction, have strong writing ability, interpersonal communication ability and international academic exchange ability, and have strong computer application ability, and be able to master foreign languages and read materials of this major smoothly.

3. Have a healthy body and good psychological quality, as well as a strong pioneering and innovative spirit.

（二）主要研究方向   Main Research Fields

1．企业管理理论与方法：本研究方向的主要特色是围绕3个重点领域进行研究：一是以东方管理学为主，把东西方管理思想和理论，以及理论与应用结合起来，进行综合创新研究。二是从定量角度对企业管理的理论与实践进行研究，如企业的不对称信息理论和企业决策理论研究等。三是从浙江工商大学的特点出发，对商业企业管理和公共企业管理的研究，如中外当代企业比较研究等

Theories and Practices of Business Administration. This field of research seeks to combine Western theories and practices with Oriental methods, and at the same time, to provide such a combination with what this university can offer.

2．公司治理与战略管理：本研究方向侧重于在现代企业理论的基础上研究公司治理与战略管理问题。目前主要是在以下领域展开研究：企业的性质和功能；基于委托代理理论的公司治理；基于利益相关者理论的公司治理；基于区域治理的企业战略管理；基于产业组织的企业竞争战略；国有资本经营与国有企业治理；企业经营绩效综合评价

Business and Strategic Management which covers stakeholder theories and application, regional business strategic management, competitive advantages, performance evaluation and etc.  

3．组织与人力资源管理：本研究一方面方向侧重组织公正与伦理判断、行为决策与团队学习、胜任能力与人事选拔等组织行为与人力资源领域研究。另一方面侧重于反映中国企业循着超越自然历史发展的要求，把东西方文化和管理思想、制度与人格、产权与理念结合起来，建立新的企业家角色人格理论和主体性管理学说，突出主体性和战略性人力资源管理及领导

Organization and Human Resource Management. This part of research examines concepts of justice, ethics, decision-making, team work, competence, human research development and so on. On the other hand, it is committed to contextualize these concepts in Chinese business operations.

4．营销与创新管理：本方向研究制造企业的技术营销与管理、服务企业的服务营销与管理、以及促进企业创新及其扩散的地区和产业政策。研究运用管理学、心理学、经济学、社会学理论和方法，侧重实证思路。研究结合浙江实际，从发现和解决企业现实问题出发，通过学术提炼、定性和定量分析，最终上升到政府政策含义。目前研究的主要领域包括：利益相关者视角的企业技术创新管理、零售企业商业模式创新、技术创新扩散与新产品营销、服务企业R&D的组织实施及其政策等

Marketing and Innovation Management contains multiply disciplines such as Psychology, Economics, Sociology and Policy-making.

（三）培养年限  Duration

博士留学生学制3年，最长可延至5年

3 to 5 years，the length of study for PHD's degree students in this major is generally three years, it can be extended to five years.

（四）课程设置   Course Arrangement

必修课程：中国概况、汉语、组织行为学、管理研究方法、战略管理、财务管理、人力资源管理、市场营销、宏观经济学、微观经济学

Compulsory Courses: Comprehensive Chinese, Business Chinese, Outline of China, China Panorama, Principles of Management, Economics, Accounting, Financial Management, and Marketing 

核心课程：企业运营模拟，研究设计工作坊，论文写作工作坊，专业文献导读，中国产业政策与贸易环境、中国公司治理、项目管理、管理统计、跨国公司管理、中国消费者行为等

Core Courses: Enterprise Operation Simulation, Research and Design Workshop, Paper Writing Workshop, Professional Literature Guide, China's Industrial Policy and Trade Environment, China's Corporate Governance, Project Management, Management Statistics, Multinational Company Management, Chinese Consumer Behavior, etc.

工商管理学科要求博士留学生文献本领域的优秀期刊，并建立学科读书报告制度，由导师负责对其进行考核和评价，具体目录如下：

It is required that each students carries out his/her research under supervision and that supervisors evaluate and monitor their students’ research progress. To meet these ends, the following list of academic journals might be helpful:

（五）社会实践   Businesses Invetigate

博士留学生在学期间，开展综合案例研讨，要结合专业课程学习和论文撰写进行必要的社会实践，主要针对中国的企业进行实地的考察，撰写相应的考察报告，合格者即完成实践环节，取得1学分

Students are expected to carry out social practice that is relevant to their subjects of study and thesis writing by investigating some business in China. 1 credit will be awarded upon successfully completion.  

（六）毕业要求  Graduate Requirement

博士生应在规定的学习时间内，完成培养计划要求的课程学习、学术期刊论文发表以及学位论文工作，学术期刊论文发表要求按相关规定执行。具有商科类学士学位博士留学生课程修满28学分，并通过学位论文答辩后，由浙江工商大学授予管理学（工商管理专业）的博士学位

One and a half years are for course study(Minimum 28 credits), and the last year is for research, practice investigation, writing and defense of dissertations. students should complete the course study, publication of academic journals and dissertations required by the training plan within the prescribed study time. The publishing requirements of academic journals shall be implemented according to relevant regulations.

金杨华，博士、教授、博士生导师，现任浙江工商大学副校长、组织行为与创业管理研究院院长，浙江省社科联“之江青年”浙江发展研究中心-创新创业研究中心主任，浙江省行为科学学会副会长，研究方向组织行为与人力资源管理。

金杨华  Jin Yanghua 

Jin Yanghua, Ph.D., Professor and Doctoral Supervisor, Vice president of Zhejiang Gongshang University, Dean of Institute of Organizational Behavior and Entrepreneurship Management, Director of Zhejiang Development Research Center Innovation and Entrepreneurship Research Center of Zhijiang Youth of Zhejiang Federation of Social Sciences, Vice president of Zhejiang Behavioral Science Association, Research Direction is Organizational Behavior and Human Resource Management.

俞荣建，博士、教授、博士生导师，工商管理学院副院长，全球价值链研究中心主任，国际商务专业负责人。浙江省高校中青年学科带头人，浙江省“之江青年”社科学者，研究方向为全球创新价值链创新。

俞荣建  Yu Rongjian 

Yu Rongjian, Ph.D., Professor and Doctoral Supervisor, Vice Dean of School of Business Administration, Director of Global Value Chain Research Center and Head of International Business. Social Science Scholar of Zhijiang Youth in Zhejiang Province. Research Direction is Global Innovation Value Chain Innovation.

吴波，博士，教授，博士生导师，浙江工商大学工商管理学院副院长，浙江省重点专业智库浙商研究院执行负责人，浙江省中青年学术带头人，研究领域为企业国际化、企业区位战略。

吴波 Wu Bo 

Wu Bo, Ph.D., Professor, Doctoral Supervisor, Vice Dean of School of Business Administration , Executive Director of Zhejiang Business Research Institute, Research Direction is Enterprise Internationalization and Enterprise Location Strategy.

孙元，博士、教授、博士生导师，浙江工商大学工商管理学院副院长、浙江工商大学企业数智化与商务分析研究中心主任、中国信息经济学会常务理事、信息系统协会中国分会（CNAIS）理事，浙江省首批“万人计划”青年拔尖人才，研究方向为企业数智化发展。

孙元 Sun Yuan 

Sun Yuan, Ph.D., Professor and Doctoral Supervisor, Vice Dean of School of Business Administration, Director of Research Center for Enterprise Number Intelligence and Business Analysis , Executive Director of China Society for Information Economy, Director of China Information Systems Association (CNAIS), and one of the first batch of top-notch young talents of ten thousand talents plan in Zhejiang Province, is engaged in the research of Enterprise Number Intelligence Development.

曲亮，博士、教授，博士生导师，工商管理学院副院长，浙江省中青年学科带头人，西安交通大学应用经济学博士后，南开大学中国公司治理研究院博士后，研究方向为公司治理与企业发展战略。

曲亮 Qu Liang

Qu Liang, Ph.D., Professor, Doctoral Supervisor, Vice Dean of School of Business Administration, postdoctoral candidate in Applied Economics of Xi'an Jiaotong University, and postdoctoral candidate in China Institute of Corporate Governance of Nankai University. Research Direction is Corporate Governance and Enterprise Development Strategy.

王晓辰，博士、教授、博士生导师，浙江省“新世纪151人才”第三层次重点资助人选、浙江省之江青年社科学者，研究领域为组织行为与商业伦理决策。

王晓辰 Wang Xiaochen

Wang Xiaochen, Ph.D., Professor and Doctoral Supervisor, is the third level key funding candidate of new century 151 talents in Zhejiang Province, and the Young Social Science Scholar in Zhejiang Province. Research Direction is Organizational bBehavior and Business Ethics Decision-Making.

朱玥，博士、教授，硕士生导师。入选浙江高校院士结对青年英才计划，现为之江青年社科学者组织行为与创业管理研究院副院长、组织与创业研究所副所长，国家自然科学基金委通讯评议专家，国际SSCI期刊《International Journal of Human Resource Management》审稿专家，研究方向为组织与团队力

朱玥 Zhu Yue 

Zhu Yue, Doctor, Professor, Master Supervisor. Vice Dean of Zhijiang Institute of Organizational Behavior and Entrepreneurship Management,Deputy Director of Institute of Organization and Entrepreneurship, Communication Expert of National Natural Science Foundation of China, and Peer Reviewer of International Journal of Human Resource Management, Research Direction is Organization and Teamwork.