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浙江工商大学重点专业推介——旅游管理硕士项目

旅游管理硕士项目

Master of Tourism Management  

(English-taught Post Graduate Program)


浙江工商大学旅游与城乡规划学院坐落于杭州,是中国著名的旅游城市和电子商务之城,拥有发达的旅游产业与数字经济,为世界游客提供便捷快速的智慧化服务,已经成为这个城市的独有特色。

The School of Tourism and Urban-Rural Planning of Zhejiang Gongshang University is located in Hangzhou, a famous Chinese tourism and e-commerce city, with well-developed tourism and digital economy. Providing convenient and fast intelligent services to global tourists has become a unique feature of this city.


选择在杭州,浙江工商大学学习旅游管理专业,天时地利人和,杭州拥有三处世界文化遗产,是世界旅游联盟总部所在地,是学习旅游专业的天然平台。

Choosing to study the Master program of Tourism Management at Zhejiang Gongshang University in Hangzhou responds to the right timing, desirable geographical conditions, and favorable social reality. Hangzhou is a natural platform to study tourism, with three world heritage sites and being home to the headquarter of the World Tourism Alliance.


旅游管理硕士生项目依托杭州发达的旅游产业、浙江工商大学旅游管理国家一流专业建设点的优势和浓厚的学术氛围,在旅游学科建设和服务社会的实践中做出了独特的贡献,树立了鲜明的形象,是中国旅游高等教育院校中的一支非常重要力量。

Relying on Hangzhou’s well-developed tourism and Zhejiang Gongshang University’s advantage of Tourism Management as a national first-class professional construction site and strong academic atmosphere, the Master program of  Tourism Management has made unique contributions and established a distinctive image in the construction of tourism disciplines and the practice of serving society. It has been a vital force in China’s higher education institutions of tourism.

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1、专业特色  Program highlights

● 成立于1986年,是中国最早成立的旅游管理专业之一

● 旅游管理专业在全国排名前3%

● 国家级一流专业建设点:旅游管理

● 浙江省一流专业建设点:旅游管理

● 全国5星专业:旅游管理

● 浙江省重点建设高校优势特色学科:旅游管理学科(工商管理一级学科)

● 浙江省一流学科A类:旅游管理学科(工商管理一级学科)

● 拥有本科、硕士、博士、博士后流动站的完整旅游管理人才培养体系

● 旅游与城乡规划学院以高质量的旅游教育闻名


● Established in 1986, it isone of the first programs of Tourism Management established in China.

● Top 3% nationally in the program of Tourism Management.

● National first-class professional construction site: Tourism Management.

● Zhejiang provincial first-class professional construction site: Tourism Management.

● National five-star profession: Tourism Management.

● Zhejiang Provincial Key Universities’ Advantageous and Characteristic Disciplines: Tourism Management Discipline(First-Level Discipline of Business Administration.

● A-Category of Zhejiang Provincial First-Class Disciplines:Tourism Management Discipline (First-Level Discipline of Business Administration).

● It features a complete tourism administration personnel training system with undergraduates, masters, doctors, and mobile stations for post-doctors.

● It features a complete tourism administration personnel training system with undergraduates, masters, doctors, and mobile stations for post-doctors.

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2、研究方向  Research Directions

旅游管理硕士项目提供以下6个研究方向:

1.旅游规划与管理:本方向主要研究旅游规划理论与实践、旅游土地利用、旅游规划管理和旅游目的地营销。

2.旅游经济与发展:本方向主要研究旅游经济理论、旅游产业政策、旅游经济发展模式。

3.旅游经营与管理:本方向主要研究旅游经营管理的理论与实践,包括酒店管理、景区管理、旅游项目管理。

4.旅游资源保护与管理:本方向主要研究旅游地理信息系统、绿色饭店、旅游资源开发、环境保护与管理。

5.景观设计与遗产保护:本方向主要研究景观设计理论与方法、遗产旅游开发与管理、遗产保护理论与方法。

6. 智慧旅游与新兴技术。本方向主要研究:旅游地理信息系统及技术应用、数字旅游与信息技术;信息技术与旅游规划、智慧旅游系统规划与设计等。


The Master program of Tourism Management offers 6 Research Directions as following:

1. Tourism Planning and Management: The focus of this specialty concentrates on tourism planning theories and practices, usage of tourism-land, management of tourism planning and tourism destination marketing.

2. Tourism Economics and Development: The focus of this specialty concentrates on tourism economic theories, tourism industrial policies, and development models of tourism economy.

3. Tourism Business Operation and Management: The focus of this specialty concentrates on theories and practices of tourism business management, including hotel management, tourist attraction management, and management of tourism-projects.

4. Tourism Resource Conservation and Management: The focus of this specialty concentrates on tourism geographical information system, green hotel, tourism resource, and environment protection & management.

5. Landscape Design and Heritage Conservation: The focus of this specialty concentrates on landscape design theories and methods, heritage tourism exploitation and management, and heritage protection theories and methods.

6. Smart Tourism and Emerging Technologies: The focus of this specialty concentrates on tourism geographic information system and technology application,digital tourism and information technology,information technology and tourism planning, intelligent tourism system planning and design.

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3、教学体系完善、创新教学模式  

A well-developed teaching system and an innovative teaching model

旅游管理硕士研究生项目立足浙江旅游事业、旅游产业发展的需要,旨在培养具有优良思想品德、宽广国际视野、扎实理论功底、动态学习能力、独特创新思维、独立研究能力、兼具优秀管理素养和熟练专业技能的中高端复合型旅游专业人才。

Based on the needs of Zhejiang’s tourism, the Master program of Tourism Management aims to cultivate mid-to-high-end interdisciplinary tourism professionals with excellent ideological and moral character, a broad international vision, solid theoretical competency, dynamic learning abilities, unique innovative thinking, independent research abilities, excellent management qualities, and proficient professional skills.

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学院尊重个性,强调理论与实践的充分结合,设计了立足中国情境具有国际视野的旅游专业课程,制定了高质量的研究生学术培养方案和实施路径。同时配备了智慧教室、大数据实验室、酒品实验室等专业实验教学设施。在中国拥有40余家优质的合作实践实习基地,培养计划与行业前沿实时对接,形成了移动课堂+实践教学+学术训练的教学模式,助力学生专业能力和学术能力的提升。

The School respects individuality and emphasizes the full integration of theory and practice. It has designed a professional tourism curriculum based on the Chinese context and with an international perspective and developed high-quality academic training programs and implementation pathways for postgraduate students. It is also equipped with professional laboratory teaching facilities such as intelligent classrooms, big data labs, wine labs, among others. With over 40 high-quality cooperative practice internship bases in China, it has achieved the real-time alignment between the training program and the industry frontiers, forming a teaching model of mobile classrooms + practical teaching + academic training to assist students to improve their professional and academic abilities.

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4、强大师资、学者风范  A strong faculty with scholarly styles

旅游管理硕士生项目拥有一支发展特色鲜明,在全国享有盛誉的研究生导师团队,其中教授7人,副教授18人,90%以上教师具有博士学历,80%以上教师具有高级职称;70%以上教师具有海外留学或访学经历。

The Master program of Tourism Management has a team of postgraduate supervisors with distinctive development characteristics and a national reputation, including 7 professors and 18 associate professors. In the faculty, 90% of the teachers have a Ph.D. degree and 80% have a senior title; over 70% of the teachers have overseas studies or academic visits.

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旅游管理专业科研实力雄厚,在国内旅游院校中排在前列。近年,学院承担国家级、省部级科研项目近50项,发表核心以上论文100余篇,出版专著40余部,多次获得省部级奖励,多项研究成果获得省部级领导肯定性批示;多位教师担任国内外知名期刊审稿人、学术委员会成员。

The Master program of Tourism Management is strong in scientific research, ranking among the top in tourism schools in China. In recent years, the School has undertaken nearly 50 national and provincial research projects, published over 100 papers on core journals and more than 40 monographs, and won many provincial and ministerial awards. Many of its research results have received positive reviews from provincial and ministerial leaders. A number of its faculty members serve as reviewers and academic committee members for renowned journals in China and abroad.


5、实习资源丰富、待遇优厚  Abundant internships with favorable terms

旅游管理硕士研究实习的主要方向包括主题公园、旅游度假区和风景区、旅游电子商务公司、大型国际酒店、旅游规划公司等旅游企业,我校与浙江省中国旅行社、宋城集团、开元森泊度假酒店、飞猪、杭州鲲游智旅旅游规划设计有限公司等多类型旅游企业签订了实习基地,为学生的实践学习提高多元化场景。

The main directions for Master program of Tourism Management research and internships include theme parks, tourism resorts and scenic areas, tourism e-commerce companies, large-scale international hotels, tourism planning companies, and other tourism enterprises. Our university has signed agreements on internship bases with many types of tourism enterprises, such as China Travel Service Zhejiang, Songcheng Group, Senbo Resort Hangzhou, Fliggy, Cintour, and others, to provide diversified scenarios for students’ internships and learning.

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通过实习实践,国际生可以有充分的机会与中国游客近距离的接触,走进各类旅游企业和旅游目的地,了解中国旅游业的发展经验,学习中国旅游领域的新技术、新方法和新理念,练习中文表达,增加对中国文化的了解,为国际生搭建了从课堂走向未来工作实景的桥梁和舞台。

Through the internship practice, international students have access to ample opportunities to get in close contact with Chinese tourists, enter various tourism enterprises and destinations, learn about China’s tourism development experience, study in Chinese tourism, practice Chinese expressions, and increase their understanding of Chinese culture. It has built a bridge and stage for international students to move from the classrooms to work scenes in the future.


6、学子风采  Outstanding Student Representatives

旅游管理硕士生素以过硬的综合素质、宽广的国际视野和创新的职业素养得到社会和用人单位的普遍赞誉。众多毕业生已成为许多国际品牌企业的中高级管理者。

The students in Master program of Tourism Management has been widely praised by the society and employers for its excellent comprehensive quality, broad international vision and innovative professionalism. Many graduates have become middle and senior managers of many international enterprises.


优秀毕业生 Outstanding Graduate

Batrak Viktoriia

2019届旅游管理毕业生

I graduated Zhejiang Gongshang university Tourism College in 2018. I got my Master Degree in Tourism Management(Tourism Planning).

Tourism has been my passion since I was a child. So the professors and the stuff in Tourism College helped me with that, moreover I discovered another direction in Tourism Industry , as Tourism Planning , which I liked a lot! Due to my professor Mr.Chen I was involved in many different projects around China and we even published our article in one of Ningbo’s journals. I am so grateful for the opportunities, they helped me a lot in my future career. I really appreciate that in study program there is a chance to get theoretical and practical experience in our field(not many universities do that), our dean took us to many touristic places to have practicals and gave us much practical assignments to finish. It gave me an opportunity to apply for job at Zhejiang Touristic Bureau in Hangzhou. Even though i did not have much experience working in the Tourism Planning company, the knowledge i got during my Master Program helped me a lot in my work. I also encourage everyone to apply for Program in Chinese, there are a lot more there to study and be involved with Chinese students. You might need Chinese a lot in China. It helped me a lot through so many years in China. So challenge yourself, learn more, read more, explore more, study more, ask for help from your teachers and professors and the most important “just do your best in everything you do”.

我2018年毕业于浙江工商大学旅游与城乡规划学院,取得了旅游管理硕士学位。

我从小就十分热爱旅游业。在旅游与城乡规划学院学习的过程中,学院与教授们帮了我很多,并且我发现我更喜欢旅游规划这个方向。因为我导师陈教授带我参与了中国很多不同的项目,甚至在宁波的一家杂志上发表过文章。我非常感谢陈教授给我的机会,为我未来的职业生涯提供了帮助。同时我也非常感谢学院在学习计划中将理论与实践相结合(不是很多大学这样做),我们的院长会带我们去很多地方实习,并让我们完成一些实际任务来巩固知识。

因为学院给我们的丰富经验使我有资格去浙江省旅游局应聘。虽然我在旅游规划公司工作经验不多,但在硕士课程期间所学到的知识对我的工作有很大帮助。我也鼓励大家申请中文课程,你将会有很多实践机会以及和中国学生交流的机会,可以增强你的专业知识同时提升你的中文水平。所以,挑战自己,去学习,去阅读,去探索,去向老师和教授寻求帮助,最重要的是“尽你所能”。


优秀在校学生 Outstanding Student

Rusagara Sewabeza Justin

 2019级旅游管理硕士研究生

I have been passionate about studying tourism since I was in high school, and I was seeking an opportunity to pursue the industry on a graduate level.  In my search for universities to pursue my master’s degree, I found Gongshang University to be my top choice.  I began my education in 2019, and since then I have seen so much growth in my potential as a working professional due to the advanced degree of knowledge that I have gained.  The Tourism Management program covers a variety of courses that both interest me and have developed me professionally.  Beyond the course material, the professors that guide the classes are very skilled in the field and have a lot of knowledge to share.  I greatly look forward to putting my education into practice upon my graduation and hope to make a big impact on the tourism industry in my home country.  I’m so grateful for the opportunity provided to me through my studies at Gongshang University.

我从高中起就对旅游业充满热情,我想在研究生阶段学习旅游专业。在寻找学校的过程中,浙江工商大学是我的首选。所以,我于2019年进入浙江工商大学旅游与城乡规划学院学习旅游管理专业,我在学校学习了很多我感兴趣的课程以及专业知识,在学习的过程中,我的潜力慢慢地被挖掘,这使我更加有信心成为一名专业人士。除了课程材料,学院的教授们对旅游领域非常熟悉,有很多知识可以分享给学生。我非常期待在毕业时把我的知识付诸实践,并希望为我祖国的旅游业做出贡献。我非常感谢浙江工商大学给我提供的学习机会,欢迎你们的到来。


7、就业深造、前景光明  Bright Future

旅游管理硕士毕业生能够从事大中型国际旅游以及商业集团、主题公园、旅游度假区和风景区、旅游电子商务公司、旅行服务集团、大型酒店集团、旅游规划和咨询公司等旅游企业的经营管理、规划设计、产品创新研发、咨询培训等工作,胜任行业中高层管理岗位,成为具有较强的跨文化交流能力的国际化、管理型、创业型、复合型旅游人才,就业前景光明。

同时,旅游管理硕士毕业生也可申请攻读我校旅游管理博士研究生。

Graduates of the Master program of Tourism Management are able to work in the operation and management, planning and design, product innovation and development, consulting and training, and other jobs of large and medium-sized international tourism and business groups, theme parks, tourism resorts and scenic areas, tourism e-commerce companies, travel service groups, large hotel groups, tourism planning and consulting companies and other tourism enterprises. They are qualified for middle and senior management positions in the industry, becoming international, managerial, entrepreneurial, and interdisciplinary tourism talents with strong cross-cultural communication skills. They have a bright prospect in jobs.

Graduates of the Master program of Tourism Management can also apply to study for our PhDs in Tourism Management in our university.

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8、丰富的奖学金  Various  Scholarships

● 中国政府奖学金 CSC

免学费住宿费(双人间),3000元每月生活补贴

Free tuition fee and accommodation fee(double room), 3000RMB monthly allowance.

● 浙江省政府来华留学生奖学金  Zhejiang Provincial Government Scholarship

30000元/年         

30000 RMB/Year

● 浙江工商大学校长奖学金  Zhejiang Gongshang University President Scholarship

免学费住宿费(双人间)

Free tuition fee and accommodation fee (double room),

1700元每月生活补助

1700RMB monthly allowance.

● 浙江工商大学奖学金   Zhejiang Gongshang University Scholarship

一等奖学金:28000元/年   

First Prize: 28000 RMB/Year

二等奖学金:19600元/年   

Second Prize: 19600 RMB/Year

三等奖学金:11200元/年    

Third Prize: 11200 RMB/Year

● 旅游与城乡规划学院奖学金   School of Tourism and Urban-rural planning Scholarship

一等奖学金:18000元/年  

First Prize: 18000 RMB/Year

二等奖学金:5400元/年   

Second Prize: 5400 RMB/Year

(* Except for the full scholarship, other scholarship application will be assessed once a year.)



如何申请(How To Apply)

方法1  Way1

在线申请 Apply onlinehttps://hzic.at0086.cn/StuApplication/Login.aspx

方法2   Way2

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扫描图中二维码提交申请

Scan QR code to apply online

更多申请细节及奖学金信息请参见浙江工商大学国际教育学院官网:http://sie.zjgsu.edu.cn/

For more details on application and scholarship, Please refer to the official website of College of International Education of Zhejiang Gongshang Universityhttp://sie.zjgsu.edu.cn/en/


审核流程(Flowchart Of Application Review)

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费用预估(Approximate Costs)

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联系方式 (Contact Us)

地址:浙江省杭州市下沙高教园区学正街18号浙江工商大学国际教育学院517办公室  

Address: Office 517, Admission Office, College of International Education, Zhejiang Gongshang University (Xiasha Campus )

邮箱Email: admissionzjsu@163.com
电话Tel: +86-571-28008687 ; +86-571-28008677; +86-571-28008689;+86-571-28008685 

网站Website: http://sie.zjgsu.edu.cn/


重要提醒 (Important Reminders)

本招生简章由浙江工商大学国际教育学院招生办公室负责解释。

This enrollment guide is explained by the Admissions Office, College of International Education, Zhejiang Gongshang University. The English version of these Guidelines is provided for reference and as a general guide ONLY. In case of any discrepancy between the English and Chinese versions, the Chinese version shall prevail

浙江工商大学国际教育学院是本校负责国际学生招生的唯一机构,所有录取通知书由本学院发出为准,请警惕诈骗信息。

The Admission Office, College of International Education, Zhejiang Gongshang University is the only institution in charge of admissions. Please be aware of fraudulent information.

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